Depreciation: Which Cars Hold Their Value Best in 2025?

Depreciation is how quickly a vehicle loses value over time. A lot of value drops happen in the first year, but after that the pace can vary widely depending on:

• Brand reputation & reliability
• Demand for certain body styles (trucks, SUVs, compact, sedan)
• Vehicle features and powertrain (hybrid, EV, gas)
• Maintenance history and condition
• Mileage, color, and trim level

If you buy a car you plan to trade in or sell a few years down the road, choosing one with low depreciation means less loss in value, better resale, and sometimes more equity to apply toward your next car.

Based on recent data, here are some brands and vehicle types that tend to retain their value exceptionally well:

• Toyota is almost always at or near the top for resale value. Trucks like the Tacoma and 4Runner, along with models like the Corolla, still do very well.
• Honda also maintains strong retention. Civics, Accords, and other reliable models from Honda are favored in resale charts.
• Mazda and Subaru show very good value retention among non-luxury brands. Their SUVs and midsize models tend to depreciate slower than many competitors.
• Trucks and SUVs in general are holding value better than many sedans in 2025, especially models that are in high demand or have strong capability.

For example, a typical sedan might lose 50–60% of its value over five years, whereas top trucks or reliable SUVs could retain 55–65% or more.

Here are what the strongest value-holders tend to have in common:

• Proven reliability and low maintenance cost — buyers trust vehicles that won’t break down often.
• Strong demand in resale market — even used, people want these models.
• Brand reputation — brands known for longevity (Toyota, Honda, Subaru, Mazda) often retain value.
• Desirable features — trims with newer tech, good safety features, efficient engines (hybrids) do better.
• Timely maintenance and condition — keeping service records, avoiding dents and accidents, caring for interior help a lot.

To balance the picture, here are warning signs of cars that lose value faster:

• Luxury brands with lots of features that become outdated quickly.
• EVs may depreciate more rapidly in some cases, especially if battery warranties or charging network infrastructure are weak.
• Niche or low-volume models; less resale demand means steeper depreciation.
• High-mileage, damaged, or poorly maintained cars.

If resale is important to you, here’s a checklist to follow:

• Start with brands known for strong resale (Toyota, Honda, Subaru, Mazda).
• Choose a popular model and trim with features many buyers want (good safety gear, optional hybrid/efficient engine).
• Pick popular colors and avoid overly exotic or flashy options that might limit buyer interest later.
• Keep mileage moderate and keep up with maintenance.
• Compare resale value projections.

When you're shopping, AutoFinder.com can be a powerful tool to reduce depreciation risk and maximize resale value:

• You can compare real dealer offers and listings in your area—see what similar models are going for, which gives insight into how well certain cars hold value.
• AutoFinder shows trims, mileage, letting you pick versions that tend to depreciate slower (good trims, with safety & tech features).
• You get an idea of how much you’ll pay monthly— knowing that every dollar saved on upfront cost and getting favorable financing helps overall resale.

👉 When you use AutoFinder to do side-by-side comparisons, you’re already making decisions that protect resale value “unofficially.”

Depreciation doesn’t have to be a mystery. In 2025, if you buy with depreciation in mind—picking the right brand, model, trim, and keeping your car in good condition—you can save thousands over time.

Want to see which cars near you hold value best? Explore current listings, compare trims and prices, and make sure your next car is one of the smart ones.

Start exploring resale-friendly cars now at AutoFinder.com.