2027 Toyota RAV4 Starts at $32,300, Up $400: What's New for Buyers?

How Much Does the 2027 Toyota RAV4 Cost?

Toyota confirmed the 2027 RAV4 Hybrid will start at $32,300 for the LE with Front Wheel Drive. That's $400 more than the 2026 model's $31,900 starting MSRP.

The 2027 RAV4 Plug-in Hybrid SE starts at $42,100, compared with $41,500 for the 2026 version.

Source: Toyota's official 2026 and 2027 RAV4 pricing announcements. Prices exclude delivery, processing and handling fees.

These increases apply to the starting prices shown above. Toyota's complete 2027 trim pricing wasn't available for verification at the time of this report, so it's too early to say how much every version will cost.

The 2027 RAV4 continues with an exclusively electrified lineup, offering conventional hybrid and plug-in hybrid powertrains.

For shoppers considering the entry-level Hybrid, the $400 increase is relatively modest. Buyers interested in the Plug-in Hybrid will pay at least $600 more, but Toyota has added charging features that could make the newer model more convenient to own.

What's New on the 2027 Toyota RAV4?

2027 Toyota RAV4

2027 Toyota RAV4

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Toyota isn't introducing another complete redesign for 2027. Instead, the company is building on the redesigned 2026 RAV4 with several equipment and capability updates.

The Woodland gets more ground clearance. Toyota has increased ground clearance on the Woodland grade from 8.1 inches to 9.1 inches. New springs, shocks and suspension bumpers help provide the additional height. Redesigned floor mats are also included.

Plug-in Hybrids get NACS charging. Every 2027 RAV4 Plug-in Hybrid receives a North American Charging Standard port with DC fast charging capability. Toyota is also adding an 11 kW onboard charger and moving the charging port to the driver's side. These updates expand charging options for buyers who regularly drive on electric power.

A backup camera washer becomes standard. Every 2027 RAV4 grade receives a washer for the rearview camera, helping keep the camera lens clear when dirt or road spray builds up.

AWD models receive Multi-Terrain Select. The updated system includes Rock & Dirt and Mud & Sand settings, replacing the previous Trail mode.

Toyota is also extending the included Remote Connect trial from 1 year to 5 years.

For most shoppers, these are practical improvements rather than reasons to expect a completely different driving experience. However, the added ground clearance and charging capabilities could make a meaningful difference for buyers considering the Woodland or Plug-in Hybrid.

What Are 2026 Toyota RAV4s Selling for Now?

2026 Toyota RAV4

2026 Toyota RAV4

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While Toyota prepares to introduce the 2027 lineup, dealerships are still advertising thousands of new 2026 RAV4s.

AutoFinder analyzed its nationwide vehicle listings on November 10, 2026, and identified 14,286 active new 2026 RAV4 listings.

That included 11,679 conventional Hybrids and 2,607 Plug-in Hybrids.

The median advertised price for a new 2026 RAV4 Hybrid was $41,575. For the Plug-in Hybrid, the median was $51,029.

These figures are higher than Toyota's starting MSRPs because the inventory includes multiple trims, equipment packages and configurations. They should not be interpreted as dealership markups or discounts.

AutoFinder also found that the median Hybrid listing had been active for 11 days, compared with 15 days for the Plug-in Hybrid.

The data shows that 2026 RAV4 inventory remains widely available, but it doesn't establish whether dealerships are reducing prices or how quickly inventory is selling.

There were no 2027 RAV4 listings in AutoFinder's inventory at the time of the analysis, so a direct comparison of advertised prices between model years isn't possible yet.

Should You Buy a 2026 RAV4 or Wait for the 2027?

The decision depends largely on which version of the RAV4 you're considering and how soon you need a vehicle.

For shoppers interested in a conventional RAV4 Hybrid, the 2027 model's $400 starting price increase comes with relatively modest equipment changes. A well-equipped 2026 model could still be worth considering, particularly if a dealership offers attractive financing or a competitive selling price.

Buyers interested in the Woodland may have more reason to wait. The additional 1 inch of ground clearance could be useful for drivers who regularly encounter rough roads or uneven terrain.

The 2027 Plug-in Hybrid also brings a more substantial upgrade. Its standard NACS port, DC fast charging capability and 11 kW onboard charger give buyers more charging flexibility than the outgoing model.

Toyota expects the 2027 RAV4 Hybrid to arrive later in 2026, followed by the Plug-in Hybrid in early 2027.

For buyers who don't want to wait, AutoFinder's marketplace data shows that new 2026 RAV4s are still available through dealerships nationwide.

Before choosing, compare the equipment you actually want, request a written out the door price and review available financing offers.

The bottom line: The 2027 Toyota RAV4 brings a $400 increase in starting Hybrid pricing and a $600 increase for the Plug-in Hybrid. The most meaningful upgrades are found on the Woodland and plug-in models. With more than 14,000 new 2026 RAV4s advertised on AutoFinder as of November 10, shoppers have options while waiting for the newer lineup.

Disclaimer: Manufacturer pricing excludes applicable delivery charges, taxes, registration and dealership fees. AutoFinder inventory figures reflect advertised vehicle listings at the time of analysis, not completed sales or final transaction prices. Vehicle availability, pricing, equipment and financing offers may change.