2023 Toyota Prius

Toyota logo
2023 Toyota Prius

Starting MSRP

$27,450

6 Trims Available

Lowest Dealer Price Found1

$27,450

Average Dealer Price Found2

$31,637

Highest Dealer Price Found3

$35,865

Compare Trims

LE 4dr Hatchback
Starting MSRP
$27,450
Invoice Price
$25,804
Potential Savings
$1,646
Est. Monthly Payment
$412/mo
AWD LE 4dr Hatchback
Starting MSRP
$28,850
Invoice Price
$27,120
Potential Savings
$1,730
Est. Monthly Payment
$433/mo
XLE 4dr Hatchback
Starting MSRP
$30,895
Invoice Price
$28,759
Potential Savings
$2,136
Est. Monthly Payment
$464/mo
AWD XLE 4dr Hatchback
Starting MSRP
$32,295
Invoice Price
$30,063
Potential Savings
$2,232
Est. Monthly Payment
$485/mo
Limited 4dr Hatchback
Starting MSRP
$34,465
Invoice Price
$32,083
Potential Savings
$2,382
Est. Monthly Payment
$517/mo
AWD Limited 4dr Hatchback
Starting MSRP
$35,865
Invoice Price
$33,386
Potential Savings
$2,479
Est. Monthly Payment
$538/mo

About The 2023 Toyota Prius

The 2023 Toyota Prius is a mid-size Hatchback offered in 6 trims, with pricing from $27,450 to $35,865 before options. The Prius pairs a 2.0L I4 Gas/Electric Hybrid with a CVT transmission and a front-wheel drive, returning an EPA-estimated 57 MPG combined drivetrain. Inside, the base trim Prius seats up to 5 with 23.8 cubic feet of maximum cargo space. Cross-shoppers typically compare it against the Hyundai SONATA Hybrid, Honda Civic Hybrid, and MINI Hardtop 2 Door. Use the pricing tools above to compare trims side by side, see what shoppers near you are actually paying, and unlock the best local dealer offer before you head in.

Vehicles In Stock

Similar Vehicles That We Thought You Might Like:

Hyundai logo
2026 Hyundai SONATA Hybrid

2026

SONATA Hybrid

$29,200 Starting MSRP

Trim: Blue

SEE VEHICLE DETAILS
Honda logo
2026 Honda Civic Hybrid

2026

Civic Hybrid

$29,395 Starting MSRP

Trim: Sport

SEE VEHICLE DETAILS
MINI logo
2026 MINI Hardtop 2 Door

2026

Hardtop 2 Door

$29,500 Starting MSRP

Trim: Cooper C

SEE VEHICLE DETAILS

Frequently Asked Questions

How much does the 2023 Toyota Prius cost?

The 2023 Toyota Prius starts at $27,450 and ranges up to $35,865 before options, depending on trim.

What trims are available on the 2023 Prius?

The 2023 Prius is available in 6 trims. They are the LE 4dr Hatchback, AWD LE 4dr Hatchback, XLE 4dr Hatchback, AWD XLE 4dr Hatchback, Limited 4dr Hatchback, and AWD Limited 4dr Hatchback.

Is the 2023 Prius available with all-wheel drive?

Yes, the 2023 Prius offers all-wheel drive.

What kind of fuel economy does the 2023 Prius get?

The 2023 Prius earns an EPA-estimated 57 MPG combined (57 city / 56 highway).

How many people does the 2023 Prius seat?

The base trim 2023 Prius seats up to 5 across 2 rows.

How much cargo space does the 2023 Prius have?

The 2023 Prius offers 23.8 cubic feet behind the rear seats.

What engine does the 2023 Prius have?

The 2023 Prius comes with a 2.0L I4 Gas/Electric Hybrid, paired with CVT.

What are the main competitors to the 2023 Prius?

Shoppers cross-shopping the 2023 Prius often compare it against the Hyundai SONATA Hybrid, Honda Civic Hybrid, and MINI Hardtop 2 Door.

1 The lowest dealer price found is based on MSRP. MSRP, or Manufacturers Suggested Retail Price, is determined by the manufacturer of each brand, make and model and may not reflect the price at which vehicles are sold in your region. This MSRP displayed is for the lowest possible trim level with standard features.

2 The average dealer price found is based on MSRP. MSRP, or Manufacturers Suggested Retail Price, is determined by the manufacturer of each brand, make and model and may not reflect the price at which vehicles are sold in your region. This MSRP displayed is the mean MSRP that consumers are paying for all trim levels.

3 The highest dealer price found is based on MSRP. MSRP, or Manufacturers Suggested Retail Price, is determined by the manufacturer of each brand, make and model and may not reflect the price at which vehicles are sold in your region. This MSRP displayed is for the highest possible trim level with the most features.